Jonathan Cloud::Life, Examined Reflections on the Human Project, & on the ironies & opportunities of the 21st century.

JC Sketch NYC 2004

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"An unexamined life is not worth living." (Socrates)

                              

UN Environment Award,
received 1985.

      UN Environment Award (1985)

This is my personal web site, workspace, and web log. It is where I present myself professionally, as a speaker, a mentor, and a business advisor. In addition, it serves as a place for things that do not have a home elsewhere. Principally, at this point, this includes my work on "the Human Project," a multidisciplinary inquiry into the continuing evolution of our species. This is the underlying theme of all of my interests: given the reality of history, what is our direction as humans, as the most "advanced" expression of the force of life in our corner of the universe?

My principal everyday focus is on creating the Sustainable Business Incubator as "Entrepreneur in Residence" at Fairleigh Dickinson University's Institute for Sustainable Enterprise. I am also available to speak on a number of topics to groups of any size; my presentations are informative, interactive, and entertaining - and they make the point that we face both an overwhelming challenge, and an overwhelming opportunity, to transform our world.

My work is spread over several dozen web sites, personal, political, and professional. Some of these are listed below, with brief descriptions. Once this listing is more or less complete, it will give a good overview of my interests, preoccupations, and dilemmas.

The photos above include my grandfather Herman Bernstein, my mother Hilda Cloud, my sister Joyce Abell, my daughter Ilana, and my wife Victoria Zelin-Cloud. For more of my posted photos, click here.

Sustainable Haiti Discussion and Conference Call Sunday, February 28, 6 p.m. EST

February 26th, 2010

The “Working Group for a Sustainable Future for Haiti,” which was convened at the Institute for Sustainable Enterprise at Fairleigh Dickinson University, has released “Haiti – A Way Forward,” an 8-page discussion paper intended as the basis for a conference call scheduled for Sunday, February 28, 2010 at 6 p.m. EST, and you are invited to join us.

Conference Dial-in number: (507) 726-4253

Participant Passcode: 100039#

For more details see the Haiti page at http://sustainableleadershipforum.com/?page_id=587 and our latest updates athttp://sustainableleadershipforum.org.

Toward a Sustainable Future for Haiti

February 8th, 2010

The earthquake in Haiti has been many things – including both a wakeup call for Americans, and an opportunity to demonstrate our compassion – but it has above all been a human tragedy that has revealed the weaknesses and deficiencies that were there before. A 7.5 magnitude earthquake will no doubt cause some damage no matter where it occurs, but it does not always need to cause the extent of devastation that has occurred in Haiti, or to leave the population as unaided.

Some colleagues of ours at the Institute for Sustainable Enterprise met last week to discuss what we could do to contribute to a longer-term recovery, that would try to address the social, environmental, and economic challenges facing this troubled nation. We talked about a great many things, including the fact that many of us feel powerless in the face of such catastrophes, especially those that afflict human beings in distant places. We are all “overcommitted” to many worthwhile and challenging tasks already, and taking on such a monumental task as helping to chart the way forward in Haiti clearly seems to require that we steal time and energy from other causes. But if we can make even a small difference, while honoring our other commitments, this seems a compelling goal. Continue Reading »

Toward a Sustainable Future for Haiti

February 8th, 2010

The earthquake in Haiti has been many things – including both a wakeup call for Americans, and an opportunity to demonstrate our compassion – but it has above all been a human tragedy that has revealed the weaknesses and deficiencies that were there before. A 7.5 magnitude earthquake will no doubt cause some damage no matter where it occurs, but it does not always need to cause the extent of devastation that has occurred in Haiti, or to leave the population as unaided.

Some colleagues of ours at the Institute for Sustainable Enterprise met last week to discuss what we could do to contribute to a longer-term recovery, that would try to address the social, environmental, and economic challenges facing this troubled nation. We talked about a great many things, including the fact that many of us feel powerless in the face of such catastrophes, especially those that afflict human beings in distant places. We are all “overcommitted” to many worthwhile and challenging tasks already, and taking on such a monumental task as helping to chart the way forward in Haiti clearly seems to require that we steal time and energy from other causes. But if we can make even a small difference, while honoring our other commitments, this seems a compelling goal.

And the reality is that we do have a number of resources, ideas, and opportunities to contribute, and after discussing a great many aspects of what’s needed we agreed that as a minimum we would take a couple of small steps: 1) to write up what we had discussed (a forthcoming discussion paper to be published shortly), and 2) to reach out to others and invite them to join the conversation. Our hope is that others will step up to lead this conversation, and will simply be able to use what we have suggested as a basis for their own action.

Continue Reading »

Why Nuclear Energy is Still a Really Bad Idea

June 14th, 2009

After all the literature and public policy discussion and decision-making of the past 50+ years, it is hard to believe that there is still an industry – and a lobby – advocating for the expenditure of vast sums of money for the use of “controlled” nuclear reactions anywhere on this planet, let alone in the densely-populated Northeast.

But nuclear advocates have found new hope in the argument that nuclear power is “carbon-free.” New organizations have been formed to promote nuclear as “clean, affordable, and safe.” Continue Reading »

The Emerging Green Economy Debate

March 6th, 2009

The Green Economy appears to be gaining ground worldwide, but is already starting to be opposed by some free-market ideologues. The news is full of reports on green jobs and green economy initiatives, both in the U.S. and elsewhere, but spokesmen for some conservative think-tanks are already falling over themselves to warn of dire consequences.

Max Schulz, a senior fellow at the impressive-sounding Manhattan Institute’s Center for Energy Policy and the Environment, warns that “Inefficient eco-friendly technologies destroy more jobs than they create” (The Green-Jobs Engine That Can’t, City Journal Winter 2009). The Manhattan Institute’s Center for Energy Policy and the Environment “advances ideas about the practical application of free-market economic principles to address today’s energy issues.” According to their web site, they are “leading an effort to show how a pro-growth, supply-side energy policy can be harmonized with a concern for the environment.” But others argue this is very much the philosophy that got us into the present crisis. Continue Reading »

Report on the “Good Jobs, Green Jobs” Conference

February 7th, 2009

Here are my thoughts on the Good Jobs, Green Jobs conference I just attended in Washington, DC. (February 4-6, 2009 – GreenJobsConference.com).

The good news is – the movement is hot and getting hotter; the bad news is, it’s running into plenty of opposition already, and even in its headiest moments it is up against some pretty challenging realities on the ground.

Let me begin with the good news.

Continue Reading »

The (Un)Sustainability of Nations

February 1st, 2009

There is no doubt that the world faces a daunting prospect in the 21st century, which is to make a transition from an unsustainable to a sustainable way of life. Whether we humans can manage such a transition for our species, and for the web of life on which we depend, is very much an open question.

Let us be very clear about this. The “planet” is not in danger. The natural environment can tolerate an enormous amount of what we are calling “greenhouse gases,” temperatures can soar, oceans can rise, and the weather can become vastly more unstable. This has in fact occurred during the planet’s history. It’s simply that human existence may not be possible under such circumstances, and indeed many of the species that currently exist may become extinct – while others flourish. The age of the dinosaurs was much different from ours, and the ages that preceded it even more so. There was a time when oxygen was merely a trace element in the atmosphere. But what we call – presumptively, it now seems – “intelligent” life, simply did not exist under these circumstances. So the issue is not “saving the planet.” It’s saving ourselves.

The planet, frankly, does not need us. If we prove to be too bellicose to survive, and launch nuclear missiles at each other, we may in fact make the planet “uninhabitable,” but that just means “uninhabitable for us.” If we prove to be indifferent to the welfare of the whole, we will eradicate ourselves by destroying the foundation on which we depend. This may seem extreme, but it is not. The conditions necessary for human existence occur within a very narrow range. Exceeding that range is not just something we might do – as was the case during the era of nuclear confrontation – it is something that is inevitable if we do not change course.

There is almost total scientific consensus around this, and the “global warming skeptics” have now become an increasingly irrelevant fringe. But we hardly need science to prove that human development is on course to exceed the planet’s carrying capacity; it is simply a matter of recognizing that our way of life cannot be continued indefinitely, and indeed parts of it must change now if human development is to continue and to come into balance with nature. This seems so obvious that it almost goes without saying. But it needs to be our starting point in every serious conversation going forward: virtually everything in our economy and our society needs to be reexamined in the light of whether it contributes to a sustainable (and indeed restorative) way of life – or not.

Recent Posts at Other Sites

Paying for Reform

November 13th, 2008

If we think about the challenges facing the new Obama Administration, at the top of the list has to be prioritizing the actions that are desperately needed, in so many different areas, and integrating them into a coherent strategy that will put the country back on track, that will get the economy going again, and will once again inspire both sacrifice and greatness.

Should the administration move first on health care, or on the environment, or on housing, or on the economy? Clearly the answer is that it has to do all of these. The question most often asked in the media, though, is how to pay for it.

Continue Reading »

Financial Permaculture Course and Green Business Summit in Hohenwald, TN

November 3rd, 2008

I’ve just returned from a five-day workshop in Hohenwald, TN, a remarkable and inspiring event that sought to provide both an introduction to “financial permaculture” and the launch of several new enterprises – including a green incubator – in rural Lewis County (population <15,000).

Continue Reading »

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