November 25, 1944
Jonathan Cloud December 10th, 2022

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[Scroll down for latest entries] "An unexamined life is not worth living." (Socrates) |
UN Environment Award, |
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This is my personal web site, workspace, and web log. It is where I present myself professionally, as a speaker, a mentor, and a business advisor. In addition, it serves as a place for things that do not have a home elsewhere. Principally, at this point, this includes my work on "the Human Project," a multidisciplinary inquiry into the continuing evolution of our species. This is the underlying theme of all of my interests: given the reality of history, what is our direction as humans, as the most "advanced" expression of the force of life in our corner of the universe?
My principal everyday focus is on creating the Sustainable Business Incubator as "Entrepreneur in Residence" at Fairleigh Dickinson University's Institute for Sustainable Enterprise. I am also available to speak on a number of topics to groups of any size; my presentations are informative, interactive, and entertaining - and they make the point that we face both an overwhelming challenge, and an overwhelming opportunity, to transform our world.
My work is spread over several dozen web sites, personal, political, and professional. Some of these are listed below, with brief descriptions. Once this listing is more or less complete, it will give a good overview of my interests, preoccupations, and dilemmas.
The photos above include my grandfather Herman Bernstein, my mother Hilda Cloud, my sister Joyce Abell, my daughter Ilana, and my wife Victoria Zelin-Cloud. For more of my posted photos, click here.
Jonathan Cloud December 10th, 2022
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Jonathan Cloud July 4th, 2022
A momentary pause in the midst of marginally-managed chaos. So much is going on, both good and bad, forward and backward. And yes, it’s still accelerating. The Earth’s population hasn’t leveled off yet; currently, it is estimated to be 7.96 billion (but see https://www.worldometers.info/world-population/ for today’s calculated number). The rate of growth has however leveled off, from 2.2% to 1% per year during my lifetime. Eventually, the population will stabilize, but the question is, at what level?
At the moment the burden on the Earth is increasing. The planet is already in “overshoot” on seven of the nine (soon to be ten) ecological boundaries. So in some sense, we are already in the midst of collapse — and in which we are still accelerating, putting more CO2 into the atmosphere, degrading the environment, and continuing the loss of biodiversity. These trends need to be reversed, sooner rather than later.
To reach even the modest goals of the cities, states, and the national government, greenhouse gas emissions need to peak by 2024 and then start a rapid descent from their all-time high, when the temperature is actually expected to reach the 1.5°C level.
So this is the big picture, and indeed this is a large part of what I have been focused on in the process of joining and quickly becoming Earth Regenerators’ fiscal sponsor. Meanwhile, locally, we’ve moved to Rochester, bought a small house in Brighton (an inner-ring suburb), and I’m busy transforming what used to be a quarter acre of lawn into a permagarden — an orchard, a vegetable garden, and a pollinator garden.
Writing this I’m conscious of leaving out much of the narrative and of the context of how we got here, which will have to wait for another time. What’s new, though, is the intention to keep posting reflections on a regular basis, to begin to leave a trail of breadcrumbs for myself, to be able to reconstruct at least the story from here on.
Jonathan Cloud August 4th, 2016
The mere fact that Donald Trump has been designated the Republican nominee for President should give us all cause for concern. No one with such a clearly authoritarian personality has ever been a plausible candidate for the most powerful office in the world. The campaign that we see unfolding before us is not a reality show, but a sobering reality. It is not unreasonable that we should ask ourselves what would happen if we were to stand by and not speak out against it.
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Jonathan Cloud May 25th, 2016
Thanks to Google News, I’ve recently uncovered a 1981 article in which I was featured discussing rooftop greenhouses.
Jonathan Cloud November 16th, 2014
Like a lot of Landmark graduates, I can genuinely say that I’ve gotten much of my life from my participation in the programs. I was introduced to the programs by the woman I am now married to, after having walked out of an introduction session because I considered it to be total hype and completely implausible. This was in 1985, shortly after the transformation of the est training into the Forum (now called the Landmark Forum), in Canada.
My first course was actually the Communication Workshop (now retired), which had a profound and immediate effect on me. I was 41 years old, and had already done an enormous amount in my life, including living in several countries, earning a Commonwealth Scholarship in New Zealand, moving to Toronto and then to Ottawa to work for the Canadian federal government, spending a year in Paris and visiting Israel and Gaza, and returning to Ottawa and starting a passive solar design and construction business, building houses, and moving into real estate development. I had refused to attend the Forum, but I was willing to consider that I might learn something from a course on communication, since I was having trouble keeping my thirty-five employees on track in the construction business. After four years in business I was already a half-million dollars in the hole. That the course was being led by a Montreal real estate developer also appealed to me. But I was still skeptical that this might be some kind of Scientology scam, which I’d already encountered though not fallen prey to.
Unless you’ve done some kind of transformational program such as est, Landmark, Actualizations, LifeSpring, etc. I can pretty much guarantee that you have no idea of what’s possible. In the course of as little as a weekend, your entire world view is exposed as a fabrication, a fabrication you put together in response to whatever incidents happened to occur in your childhood, and how you chose to interpret them at the time. The experience is shattering, but also enormously freeing: you see who you have become, and have the opportunity to choose newly.
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Jonathan Cloud November 15th, 2014
Along with many other graduates, I believe it’s important for all of us to be aware of our ecological footprint on the Earth, and set an example of social responsibility. I am interested in exploring the possibility of a project to “green” Landmark’s South Plainfield center, find out whether other centers are having similar conversations, and discuss this question with the organization.
Some of the possibilities are:
Jonathan Cloud November 15th, 2014
Biodiversity for a Livable Climate was founded in 2013 by Jim Laurie, Karl Thidemann, Helen D. Silver, Jane Hammer and Adam Sacks. We saw an urgent need to expand the climate conversation to include the seriously underestimated positive impacts of the biosphere on the climate and physical world. We see how appropriate human approaches to nature may be able to reverse the effects of global warming despite our inability to date to reduce emissions in a timely manner. Our goal is to contribute to planetary regeneration through research, education, collaboration and action to restore essential global biodiversity.
Jonathan Cloud November 14th, 2014
Attempt to classify, display, and keep track of everything I write or make notes on…
Jonathan Cloud August 7th, 2014
The challenges we face in New Jersey as a result of climate change are significant, and so therefore are the opportunities. The experience of Superstorm Sandy showed us just how ill-prepared we are for the more frequent recurrence of extreme weather; and how important it is that we set an example for taking action to mitigate our own greenhouse gas emissions, as other states are doing around us. And there’s also no doubt about the urgency of it — as you can see from this remarkable video:
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Jonathan Cloud August 5th, 2014
See it live at http://NJPACE.CauseVox.com.
Developing our crowdfunding campaign is giving us an extraordinary opportunity to explore using PACE to revitalize New Jersey communities. By itself, PACE is an innovative business model that creates jobs and economic development while providing the ultimate tool to finance energy efficiency and renewable energy projects on private properties. But leveraging PACE for community development is where the real payoff is, that is to say, for the benefit of the community as a whole.
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